Sculpt Link Juice Flow to Important Pages with Website Analyzer

Have you checked if the internal links inside your website has an optimal link juice flow towards your most important pages? If not, you may want to optimize this area of your website. This website optimization process is called PageRank Sculpting by search engine optimization specialists.

The basic idea is to ensure that your internal website linking favours your important pages, and not gives an unreasonable amount of internal link juice to unimportant pages with low-relevance content such as:

• Contact, privacy policy, legal and similar pages.
• Social bookmarking sites.

After the website crawl by website analyzer you can start analyzing which URLs are important based on internal linking in website. Some of the data you can see includes:

• Links to external URLs.
• Links to internal URLs.
• Linked by internal URLs.
• Calculated importance score.
• Scaled importance score.

The importance scores are determined by weighing the power of all links and pages within a website:

• Links passes on more juice if they originate from a page that:
  • Is linked a lot internally.
  • Contains few links to other pages.
• Scaled importance score is logarithmic with range 0..10
• HTTP redirects, meta redirects, canonical references etc. all pass link juice (much like how Google algorithm pass PageRank through redirects).
• You can find calculation options in top menu Options | URL importance algorithm:
  • Links "reduce": If link to same URL is found multiple times on same page, "link juice" gets decreased for each link.
  • Links "noself": If a page contains links to itself, those links are ignored.