Website SiteLinks in Google Search Results and Website Analyzer

Few people know the actual algorithm Google uses. However, we can guess based on experience and observation.

How a domain gets SiteLinks shown:

• Domain has to rank number #1 for the search query.
• The domain has to have a high authority for the search query.
• It helps if the domain name is similar to the search query.

How shown page URLs are selected:

• Pages linked by many internal pages.
• Pages with many backlinks from other websites.
• Google Toolbar navigation information.
• Google click tracking in search results.

How shown page titles are generated:

• Last directory or page name in URL.
• HTML <title> in page.
• Anchor text in backlinks.