Website Page Content Search Engine Optimization

How your page content reflects your page topic is what page SEO is about. Both humans and search engines need to understand your page content. This requires making sure text in titles, headlines and body content match and focus on a single or few select key phrases.

However, it is important to keep a natural look and feel:

• People are more willing to link if your content is readable.
• People often use the website page title when linking to you.

If you are unable to get backlinks pointing to your website, you will have to select your target keywords and phrases with care.

Onpage SEO works best for niches where SERPS are not dominated by competitors with a huge amount of links pointing to them. It is often better to target secondary keyword combinations and phrases. This usually means your targeted phrases will consist of 2-3 words.

Research your competition. Find out if they have many backlinks or optimized content for search engines.

If you are trying to target a specific phrase such as search engine optimization, it is useful to know how often it occurs in your page content. That is keyword density.

It is also important where you mention the phrase. Some places weigh more than others with the title element being the most important. That is weighted keyword density. There are no definite answers, but 4-6% keyword density is often a good choice.

Do not spam keywords in your body text in order to achieve a specifc keyword density. It reads poorly and may be penalized by search engines.

If you are unsure how exactly to check the keyword density of a page, check our keyword density analyzer tutorial.

Here is a table of HTML elements and some estimates of their weighted keyword density importance.

Element	Importance	Notes
Normal text	1.00
Website title	3.00	Often used as anchor text in links
Headers <H1> to <H7>	2.50	H1 > H2 > H3 etc.
Image alternative text	0.50
Meta keywords and description	0.25	Is only rarely used by search engines

• Internal links should use keyword rich anchor text.
• Have urls contain keywords separated by hyphens -.