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Keyword Research and Split Testing PPC Ads

Abstract: When having selected keywords to use in PPC ads, it is still important to perform split testing.
Navigate: Keyword Research | Buy | Download | Help Index

Example of split testing shown URL in Ads

PPC is a common form of advertising meaning you pay per click. It is common to test ads both for clickhroughs (CTR) and conversion. (Do notice that sometimes higer CTR can elad to smaller pecentage in conversion.)

Thinks you can try change in ads:

Shown URL. Even a small change can make a 20% difference as described in this clickthrough split test results article.
Title
Text
Keywords that trigger the ad

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